رؤية كوراساو للقطاع السياحي
Curaçao’s Vision for the Tourism Sector
Our vision for the development of the tourism industry is as wide as the sea that surrounds us. In the 60’s and 70’s, parts of this vision unfolded and came to fruition as the sector boomed into life, setting us apart from competitors across the region, and our relationship with key source markets: United States, the Netherlands, Venezuela, Colombia, and more. Even though COVID-19 affected Curacao’s economy, the importance and value of tourism in our economy is highlighted since it was the first industry to jumpstart the economy after the negative impact of the COVID-19 pandemic on the world. Thus, making tourism an unneglectable industry that the island relies on and remains very much on the forefronts of our minds.
Curaçao’s tourism industry is extremely valuable to the island’s overall economic performance. Unlike other sectors, foreign exchange earnings from tourism have grown steadily in the last decade, contributing over 1 billion NAF to our coffers, which accounts for approximately 18% of the country’s GDP and 26% of foreign exchange. But the scope for growth is vast. We need to point our sails to new markets, particularly to North America. We need to create a clearer Curaçao brand, invest in tourism centric education to fill gaps in the industry, achieve policy stability via stronger laws, widen niche markets, and enhance destination sites. And all of these dreams need to be realized urgently to prevent long-term COVID-induced slumps and to compete with others who are on similar trajectories to recovery. We have been proactive. Later this year, Curaçao will release its Strategic Tourism Development Destination Plan:2022–2026, which provides a framework and ethos for the effective allocation of resources towards the development of the industry.
These developments include dreams of the creation of a Tourism Authority that will define Curaçao’s destination DNA and manage, monitor and spearhead the implementation of the Human Capital Development Plan. There are dreams too of the enactment of a Tourism Law, of widespread digitization, of significant airlift development, and greater buy-in and cooperation at the community level.